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Personalized marketing
Personalized marketing (or one-to-one marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows:
Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.
The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each as an individual.
To help break down personalized marketing and provide more clarity around the term, we've outlined below the benefits, challenges, frequently asked questions, and Emarsys resources on the topic
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